报纸广告在医院营销中扮演着极其重要的角色,随着医疗广告量大逐年递增,报纸医疗广告效果的研究也越来越被关注,本文从接触效果、心里效果、购买行动效果三个方面出发,以到达率等四个指标对广告效果进行调查研究、分析讨论。 Newspaper advertising plays an extremely important role in the marketing of hospitals. With the increase in the volume of medical advertisements year by year, the research on newspapers’ medical advertising effects has become more and more concerned. This article starts from the three aspects: contact effect, heart effect, and purchase action effect. , The use of four indicators such as the arrival rate to investigate the effectiveness of advertising, analysis and discussion.