自选商场作为一种现代化的商业形式,适应了当前不断提高的消费水平和顾客的普遍心理,将是我国传统售货方式的一场“革命”。之所以称之为零售商业的“革命”,主要是它在经营管理方面进行了合理化、科学化、现代化的改革,使之适合现代零售商业要求节约购买时间、降低销售成本、体现消费者自主权、满足消费者对购物的自主性、方便性和挑选性的要求,并能进一步推动生产的专业化,形成规模经济,提高经济效益。然而,就目前而 As a modern commercial form, self-selected malls have adapted to the current ever-increasing levels of consumption and the general psychology of customers and will be a “revolution” of China’s traditional way of selling goods. The so-called “revolution” of retail commerce is mainly due to the rationalization, scientificization, and modernization of its business management, making it suitable for modern retail businesses to save time, reduce sales costs, and reflect consumer autonomy. To meet the consumer’s requirements for shopping autonomy, convenience, and selection, and to further promote the professionalization of production, form economies of scale, and increase economic efficiency. However, at present,