政务微博信息发布便捷、即时性强、互动性强、信息受众面广、信息公共权威性强等自身固有的特性,在为政府管理方式转变和优化带来新的机遇的同时也带来不少挑战。政府应该以政务微博兴起为契机,扬长弃短,努力为服务型政府的构建发挥积极作用。 Government microblogging information release convenient, real-time, strong interaction, a wide range of information, information and public authority and other inherent characteristics of its own, in order to change and optimize the management of the government to bring new opportunities but also not Less challenge. The government should take the opportunity of the rise of government affairs Weibo as a turning point, take advantages and abandon shortcomings, and strive to play an active role in building a service-oriented government.