改革开放以来,江浙地区农村经济得到了显著的发展,但是相对于不错的经济基础来说,浙江农村的文化发展却相对弱势。本文通过对浙江的一个小镇的调查走访,发现其阅读环境缺、乱、乏,进而分析“农家书屋”在江浙地区推广所产生的文化功能创新。在此基础上提出编辑在“农家书屋”文化担当中需要把握的原则。 Since the reform and opening up, the rural economy in Jiangsu and Zhejiang Province has made remarkable progress, but compared to a good economic foundation, Zhejiang’s rural cultural development is relatively weak. Through a survey of a small town in Zhejiang Province, this paper finds that its reading environment is lacking, chaotic and lacking, and then analyzes the innovation of cultural functions arising from the promotion of “Farm House” in Jiangsu and Zhejiang. On this basis, we put forward the principle that editors need to grasp in the cultural undertaking of Farmhouse.