Soft power is growing in contemporary international relations especially by mass communications revolution that has created two major innovations:the internet and global news networks.After September 11,events in United States of America and the international consequents,the majority of states,practitioners and scholars paid more attention to public diplomacy for its major roles to promote the mutual understanding and achievement of peace.The major world powers focus on changing the current image and re-branding favorite image.Basically,the literature of soft power emphasizes on the importance of dialogue as a critical element of a proper diplomacy.Thus,new concepts have emerged in international arena such as the new public diplomacy,reputation,nation branding,and country-image.On the other hand,China needs to set up the role of soft power for its diplomatic strategy while Chinese leaders believe Confucianism is as a factor in its global soft power strategy.In other words,soft power is a reflection of national and cultural influence in the international relations arena.