This qualitative study explored the role of visual identity（VI）in creating opportunities for sustainable SME growth in Uganda and,as such,moved to design a corporate visual identity for Cathy’s spices,which is a small scale company for spices in Kampala-Uganda.The study used wave media graphics and Safe Boda as case study companies.The independent variable was corporate visual identity,whereas the dependent variable was sustainable SME growth.Given that the study lies in the design realm and was being conducted by a Master of Design student,corporate visual identity was analyzed in terms of brand positioning by communicating its uniqueness to create an image or brand identity in the target minds.Sustainable SME growth was measured by retaining valuable customers and brand equity and finally achieving competitiveness.The main objective of the study was;to assess SME" knowledge and attitudes on corporate designing for sustainable business growth;to understand the corporate visual identity approaches used by SMEs for sustainable business growth,and know the opportunities for SMEs that practice corporate visual identity.The study employed interviews,visual research,and documentary analysis methods to collect data.As such,the primary data collection tools used in the field were interview guides for the staff of both wave media graphics and Safe Boda and for the customers of Safe Boda that were accidentally sampled.The study concluded that Visual Identity（VI）plays a role in creating sustainable SME growth opportunities in Uganda.This comes from the communication about the business and the products influenced by VI,customer loyalty,and development of the company influenced by corporate visual identity.There is a combination of factors that lead to these results,and these include;attraction to a brand’s visual appearance,a brand meeting a customer’s aesthetic standard,easy recognition of the brand by its visual appearance,easy inference of brand’s functional attributes,and performance by its visual appearance,easy assumption of usability by visual appearance,and finally its visual appearance embodying symbolic meaning.In summary,several companies in total realistic to different process attendance and opportunity creation.Decisions on brand development and,ultimately,corporate visual identity need to be jointly made by both the designer and the client.Management of the brand’s graphic design is another essential factor that plays an incredible role in setting the ground for opportunities for sustainable SME growth.Finally,the dissertation ends with some surefire recommendations like rallying SMEs to embrace the practice and investment in hiring a branding agency and undertaking market research to understand the intended audience’s needs.SMEs need to embrace design for brand image building because designers have collisions with several links in the design process,including effective communication with different departments,e.g.,mass market,administration,brand marketing,and management,among other recommendations.Upon this,the researcher moved to design a corporate visual identity for a small scale company for spices.