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广告之于球员,一如香水之于美人。香水能描画出美人在不同场合时的千娇百媚,而广告则让球员泯然众人的场外生活变得千姿百态。广告爱上球星广告界的宠儿贝克汉姆出道以来,一直被人们称作万人迷,有人经过统计,迷小贝球技的球迷只有30%,迷他招牌式笑容的倒有70%。所以,即便是在战争如火如荼的伊拉克,也能在断垣残壁中看见贝克汉姆为百事或者阿迪达斯做的广告。这就是球星的力量,这同样也是广告的力量。在伊拉克、在柬埔寨、在圣卢西亚,在一切足球的荒漠或者是足球转播的荒漠里,可能很少会有人知道曼联是一支怎样的球队,但很多人却不会对贝克汉姆感到
Advertising on the players, as perfumes in the United States. Perfumes can portray the beauty of beauty in different occasions, while the ads let the player suddenly beyond the crowd of life beyond the mix. Advertising has fallen in love with star darling David Beckham debut since the debut, has been called a geeky people, it was statistics, fans fans Beckham only 30% of fans, fans of his trademark smile down 70%. So, even in Iraq in full swing, David Beckham’s ad for Pepsi or Adidas can be seen in the ruins. This is the strength of the star, which is also the power of advertising. Few people in Iraq, in Cambodia, in St Lucia, in all the deserts of football or in the football relay, may know little about Manchester United being a team, but many will not feel anything about Beckham