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非洲有上亿的劳动力,经济发展迅猛,在全球10大经济快速发展的国家中,有7个是撒哈拉以南非洲国家,非洲对于全球零售商而言充满了潜力。尽管成功的零售商在非洲投资零售业财富唾手可得,但非洲依然是全世界最具挑战的市场之一。A.T.Kearney管理咨询合伙人及MD Mirko Warschun在此分享了一份有关非洲零售业的行动指南。非洲零售业版图48个国家、超过3000个种族和2000多种语
There are hundreds of millions of labor force in Africa and the economy is developing rapidly. Among the 10 countries with fast economic development in the world, 7 are sub-Saharan African countries, and Africa is full of potential for global retailers. Although successful retailers invest in retail wealth in Africa, they are still one of the most challenging markets in the world. A.T.Kearney’s management consulting partner and MD Mirko Warschun shared a guide to action on the African retail industry. African retail sector in 48 countries, more than 3,000 ethnicities and more than 2,000 languages