“万事皆需人来为”,公关人员的个性素养如何,这是决定公关活动成败及成果大小的一个关键问题。对此,有一种流传颇为广泛的观点,即认为公关人员应具有耿直、坦率、活泼、开朗的外向型性格。笔者认为,公关人员应具有辩证性格。所谓辩证性格,绝不是让人当不光彩的两面派、阴阳脸和变色龙,而是指公关人员应将中性的、良性的然而又是互有区别、互相矛盾的多种品质辩证地集于一身。具体地说,就是指公关人员应将外向与内向、刚强与柔韧、 “Everyone needs people to do it,” public relations personnel how the personality, which is to determine the success or failure of public relations activities and the size of the outcome of a key issue. In this regard, there is a widely held view that public relations officers should have upright, candid, lively and outgoing-oriented personality. In my opinion, public relations staff should have a dialectical character. The so-called dialectical character is by no means an obscene dilemma, a yin and yang face, and a chameleon. Instead, a public relations officer should put together a variety of qualities that are neutral and benign, yet differ from and contradict each other. . Specifically, it means that public relations officers should be extroverted and introverted, strong and flexible,