□企业文化包括三个层面或三种形态的文化:实体形态的文化、关系形态的文化、理念形态的文化。 □企业文化的内涵要着眼于这三个方面,特别要注意中间这个层次。思想工作不是万能,不能搞成形式主义,否则会把企业文化变得面目可憎。 □企业形象则是这些内涵的恰当的表达和反映形式。 □ Corporate culture includes three levels or three forms of culture: the physical form of the culture, the relationship between the form of culture, the concept of the form of culture. □ The connotation of corporate culture should focus on these three aspects, with particular attention to the middle of this level. Ideological work is not a panacea, can not be formalism, otherwise it will become the corporate culture hateful. □ Corporate image is the proper expression and reflection of these connotations.