应用型本科院校是以培养实践型人才为主的院校。目前而言,我国的应用型本科院校的实践课程取得了一定的发展。市场营销专业作为应用型本科院校的热门专业,同时又是一门与市场紧密联系的专业,应对其实践教学质量标准应有较高的要求,其应形成一个完善的体系。总管近几年我国各大高校对于市场营销专业的实践课程授课情况,在取得一定成就的同时也存在一定的问题。本文以市场营销课程实践教学的现状为出发点,对实践教学标准的制定提出了完善建议。 Applied undergraduate colleges and universities are based on cultivating practical talents. At present, the practical courses of applied undergraduate colleges have made some progress. As a hot professional in applied undergraduate education, marketing major is also a major closely related to the market. It should have higher requirements for its practice teaching quality standards and should form a perfect system. Explorer In recent years, major universities in our country for the practice of marketing courses teaching situation, made some achievements but also there are some problems. Based on the status quo of practical teaching in marketing courses, this paper puts forward some suggestions for the formulation of practical teaching standards.