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随着我国高等教育的大众化发展,大学生就业难日益成为社会关注的热点和焦点。在高等教育中,高职院校在校生人数比例已经过半,且部分高职院校外延发展过快,内涵建设不足。通过对高职院校毕业生信息跟踪与反馈机制的研究,依托CRM理论建构了高职院校毕业生信息跟踪与反馈机制的模型,为高职院校及时优化调整专业设置、深化教育教学改革、推进校企的深度合作提供依据。
With the popularization of higher education in our country, the employment of university graduates is increasingly becoming a hot spot and a focus of the society. In higher education, the proportion of students in higher vocational colleges has been more than half, and some of the higher vocational colleges have developed too rapidly and lack of connotation construction. Through the research of the information tracking and feedback mechanism of the graduates in higher vocational colleges, the model of information tracking and feedback mechanism for graduates in higher vocational colleges is constructed based on the theory of CRM to optimize and adjust the professional settings for higher vocational colleges and to deepen the reform of education and teaching , To promote the depth of school-enterprise cooperation to provide the basis.