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青岛双星集团公司前身是国营青岛第九橡胶厂,1987年以青岛橡胶九厂为主体成立了青岛双星运动鞋联合公司,1989年改名青岛双星鞋业集团公司,1992年改建为双星集团公司。十几年间,“双星”从一个不起眼的厂子发展成为全国生产规模最大的制鞋企业集团,资产总额由1000万元增至16.8亿元,拥有一百多条生产线。1996年,制鞋总量超过5000万双,销售收人21亿元,利税1.3亿元。1995年,“双星”荣获全国仅有的19个驰名商标之一,在日前公布的”’96中国最有价值品牌”中,“双星”又以商标价值18.6亿元成为中国鞋业第一品牌。“双星”的成功,原因是多方面的,但最主要的是与他们超前、主动转变企业经济结构密不可分。
Qingdao Double Star Group Co., Ltd. was formerly the ninth state-owned Qingdao Rubber Factory. Qingdao Qingdao Double Star Sports Shoes Company was established in 1987 with Qingdao Rubber Nine Factory as the main body. In 1989, it renamed Qingdao Double Star Footwear Group Company. In 1992, it was converted into Double Star Group Company. More than a decade, “Double Star” from a humble factory developed into the country’s largest shoe-making enterprise groups, the total assets increased from 10 million yuan to 1.68 billion yuan, with more than 100 production lines. In 1996, the total amount of shoes more than 50 million pairs, sales revenue of 2.1 billion yuan, profits and taxes 130 million yuan. In 1995, “Double Star” won one of the 19 well-known trademarks in China. Among the “96 Most Valuable Brands in China” announced recently, “Double Star” has become the No.1 brand in China with a trademark value of 1.86 billion yuan . The success of “Double Star” is due to many reasons, but the most important thing is that it is inseparable from their advance and initiative in transforming the economic structure of the enterprise.