“控制信息就是控制企业的命运，失去信息就会失去一切”，这是国外企业普遍流行的观点。企业要想取得市场竞争的优势，必须借助于竞争情报。包括：对手的财务状况、研发情况、原材料供应、营销策略、市场占有率、价格动态、产销状况等。 在美国的伏特加酒市场，休布雷公司生产 “Control information is to control the fate of enterprises, loss of information will lose everything,” This is a popular view of foreign companies. Enterprises want to gain the advantage of market competition, we must resort to competitive intelligence. Including: the opponent's financial position, research and development, raw material supply, marketing strategy, market share, price dynamics, production and marketing conditions. In the United States vodka market, manufactured by the company