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已有关于社会资本的理论和文献多是分析社会资本的不同形式及其对经济发展的影响,而没有分析社会资本得以存在的个体理性基础。引入行为经济学中的“社会偏好”这一概念,可以对主流经济学中个体理性的内涵进行扩展,并通过对个体层面社会资本的分析,揭示现实经济生活中存在的不同于市场交易的资源流动方式——“信任性交易”。这一方式的运行以交易双方建立的信任关系为基础,由于个体社会偏好具有异质性,随着网络中频繁的交易互动和信息的广泛传播,网络中的信任关系呈非均匀分布,一些个体会逐渐成为网络中的共同权威。
There have been many theories and literatures about social capital that mostly analyze different forms of social capital and their impact on economic development without analyzing the individual rational basis for the existence of social capital. The introduction of the concept of “social preference ” in behavioral economics can extend the connotation of individual rationality in mainstream economics and reveal the existence of market economy in real economy through the analysis of social capital at individual level The flow of resources - “trusty transaction ”. The operation of this method is based on the trust relationship established by both parties. Due to the heterogeneity of individual social preferences, with the frequent interaction of transactions in the network and the widespread dissemination of information, the trust relationship in the network is unevenly distributed. Some individuals Will gradually become the common authority in the network.