营销新人渴望成为企划主管:代表公司传达企划执行方案,掌握着大笔的市场广告费用,代表公司(区域市场)与媒体洽谈,不用亲自跑市场,可以说是诱惑多多。那么,从营销新人到企划主管之间的距离到底有多远?从笔者对多位企划主管成长历史的分析研究来看,一个合格的企划主管需要具备6种基本能力: Newcomers are keen to become director of planning: Communicate planning and implementation plans on behalf of the company, hold a large amount of marketing advertising costs, negotiate with the media on behalf of the company (regional market), and do not have to run the market personally. So far, how far is the distance from the newcomer to the director in charge of planning? According to my analysis of the growth history of a number of planners, a qualified planner needs six basic capabilities: