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在国家改革向纵深推进和舆论生态激烈变局带来的国情、舆情双重复杂叠加之下,主流媒体面临的是“民心之争”。尤其是面对复杂的民众心态,要求新闻对真实的追求要有“洁癖”。宣传不等于不真实,真实又不等于真实感。新闻如何保真?主题报道如何高保真?央视在走基层新闻报道中做出了一些前沿探索。
Under the complex national conditions and public opinion brought by the deepening of state reforms and the drastic changes in public opinion and ecology, the mainstream media is confronted with the “battle of popular feelings.” Especially in the face of complex public attitudes, it is required that news should have “cleanliness” toward the real pursuit. Propaganda does not mean untrue, truth does not equal reality. How to keep the news fidelity? Theme reported how high-fidelity? CCTV in grass-roots news reports made a number of cutting-edge exploration.