金融危机使中国家具产业进入了剧烈的震荡期,细分市场成为家具企业“柳暗花明”的途径之一2008年,受国际金融危机影响,中国家具产业进入了剧烈的震荡期,市场竞争压力增大,家具企业进入增长缓慢的状态。2009年,中国家具产品出口总额为2,595,804万美元,与2008年相比下降了6%。以出口型为主的广东、江浙等省份的家具企业外销受阻,便纷纷转向国内市场,导致国内家具市场竞争日趋激烈。为了能够在竞争中求得生存,一些家具企业另辟蹊径,采取“抱团取暖”的方式,共渡时艰。 Financial crisis, the Chinese furniture industry has entered a period of severe shocks, the market segment of the furniture business One of the ways by the financial crisis in 2008, by the international financial crisis, the Chinese furniture industry has entered a severe shock period, the market pressure of competition Increase, the furniture business into a slow growth state. In 2009, China’s furniture exports totaled 25,958.04 million U.S. dollars, down 6% from 2008. Export-oriented furniture factories in Guangdong, Jiangsu and Zhejiang provinces have been hindered in exporting their products to the domestic market, resulting in increasingly fierce competition in the domestic furniture market. In order to be able to survive in the competition, some furniture companies find another way to adopt the “Baotuan warm” approach to tide over the difficulties.