全球广告业者对于美国及西欧市场的缓慢增长已颇感不甚耐烦,他们开始把更多的时间及资源放在亚洲。但相对而言,亚洲地区快速多变的传媒市场对广告业也是一项重大的挑战。尽管如此,亚洲广告市场的潜力仍令众多的广告业者兴奋。因为亚洲占全世界约2500亿美元的广告市场的25％。愈来愈多的国家已经接纳广告及传媒在经济发展 Global advertising companies have been rather impatient with the slow growth of the US and Western European markets. They have begun to put more time and resources in Asia. But relatively speaking, the rapidly changing media market in Asia is also a major challenge for the advertising industry. In spite of this, the potential of the Asian advertising market still makes many advertising companies excited. Because Asia accounts for 25% of the world’s approximately $250 billion advertising market. More and more countries have accepted advertising and media in economic development