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对于大多数品牌的营销经理而言,品牌上货波段是一门值得仔细琢磨的学问,其受到产品定位、地方气候规律、消费者购物习惯等多方面因素的影响。秋装提前上市的现象也带来一些思考,到底什么样的上货波段才是相对科学且有利于销售呢?创造不同时点的销售高峰提问:秋季货品提前上市能提高销售吗?卖不动怎么办?回答:“现在秋装上市的时间一年比一年提前,这样的做法可以抢占秋装市场先机,即便销量差也要赶早上柜。”陈丹萍坦言。上货时间的把握影响着产品销售,更凸显出上货波段控制的重要性。
For most brand marketing managers, the brand upload band is a study that deserves careful consideration and is influenced by many factors, including product positioning, local climate laws, and consumer shopping habits. Fall ahead of the market also brings some thinking about the phenomenon, in the end what kind of on-band is relatively scientific and is conducive to sales? To create sales peaks at different times Question: Will the advance sale of autumn products increase sales? Office? Answer: “Autumn now listing time a year ahead of schedule, this approach can seize the autumn market opportunities, even if the sales have to catch up soon OTC. ” Chen Danping frankly. Grasp the impact of time on the sale of products, but also highlights the importance of the upper band control.