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在商业社会中,商家信用是交易双方在商品的销售过程履行的契约,它影响着消费者对于商品和服务的选择,但是一直没有很好的方法去衡量商业信用,所以电子商务需要改变这个减况,我们可以克服网上交易的道德风险,也就是针对交易双方的信用进行评价,也就是交易双方信用的评价,比淘宝网络平台的信用架构为例,随着交易次数的不断地增加,其评价分值也在不断地增加,所以交易会得到不同的信用分级,也给网络商业信用对于网络销售创造提供了更多的机会。
In a commercial society, business credit is the contract that both parties perform in the sales process of goods. It affects consumers’ choice of goods and services, but there is no good way to measure business credit. Therefore, e-commerce needs to change this reduction We can overcome the moral hazard of online trading, that is, evaluate the credit of both parties, that is, the credit rating of both parties. For example, as the credit structure of Taobao platform is taken as an example, as the number of transactions continues to increase, Points are also constantly increasing, so the trade will get a different credit rating, but also to the network of commercial credit for online sales to create more opportunities.