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市场营销学自从70年代末引入我国以来,国内有关市场营销的论著、译著和论文如百花盛开,争奇斗艳,内容涉及各行各业和市场营销研究的方方面面。当我看到中国人民大学郭国庆教授的新著《市场营销管理——理论与模型》一书时,更是顿生新鲜之感,读完之后,禁不住想写一篇书评谈谈我的感受,让更多的人了解这本书。1、博采中外之长,反映前沿成果。郭国庆教授写此书用了近5年时间,四易书稿,可见付出了巨大的劳动。他广泛钻研中外权
Since the introduction of marketing to China in the late 1970s, domestic publications, translations, and essays on marketing have blossomed in full bloom, and they are contentious and varied. They cover all aspects of all walks of life and marketing research. When I saw Professor Guo Guoqing’s new book “Marketing Management - Theory and Model” written by Renmin University of China, it was a fresh feeling. After reading it, I could not help thinking of writing a book review to talk about my feelings. Let more people understand this book. 1. The longevity of China and foreign countries reflects the frontier achievements. Prof. Guo Guoqing wrote this book for nearly five years. The four-manuscripts show great labor. He extensively studied foreign and Chinese rights