新媒体技术,尤其是网络的勃兴深远地影响着媒介生态。经典新闻传播学理论遭遇挑战。新闻业界同样困惑丛生,自宏观政策规制到具体内容生产都面临两级分化的趋势。对舆论引导、风险化解、舆论监督、新老媒体互动四个问题面向而言,如何在全新的媒介环境中因应新问题,求得平衡,成为理论界与业界共同的焦点。 New media technologies, especially the boom of the Internet, have profoundly influenced the media ecology. Classical news media theory has encountered challenges. The news industry is equally perplexed and confronted with the trend of two-level differentiation from the macro-policy regulation to the concrete content production. With regard to the four issues facing the guidance of public opinion, risk mitigation, public opinion supervision and interaction between new and old media, how to strike a balance in the new media environment has become the common focus of theorists and the industry.