论文部分内容阅读
以铁道部武汉铁路局(以下简称武汉局)为例,基于国际通用的G3标准体系以及整合营销传播分析框架,对武汉局2006年1月—2008年8月期间CSR信息传播情况进行统计分析,总结现状与不足。从企业现状来看,武汉局通过多年发展在CSR信息传播方面已具有一定基础,但在传播的组织管理、信息内容与方法方面还有一定不足。
Taking the Wuhan Railway Bureau of the Ministry of Railways (hereinafter referred to as Wuhan Bureau) as an example, based on the international common G3 standard system and the framework of integrated marketing communication, a statistical analysis was made on the CSR information dissemination in Wuhan Bureau from January 2006 to August 2008, Summary of the status quo and inadequate. From the status quo of enterprises, Wuhan Bureau has had some foundation in CSR information transmission through years of development. However, there are still some shortcomings in the aspect of organization, information content and methods of communication.