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2006年央视《百家讲坛》节目迅速走红,一度成为科教频道的王牌节目。其后,地方电视台刮起一阵“跟风”潮流。然而近一两年来,这类节目“遇冷”、“视”态炎凉,地方讲坛类节目已经危在旦夕甚至销声匿迹。出现这一现状的原因是什么,地方讲坛类节目在严峻的竞争和生存环境危机下如何走出去,本文尝试探索了其原因及出路。针对其同质化竞争的现状,探索了几种可以尝试的创新路线。
In 2006, CCTV’s “100 Lecture Forums” program quickly became popular and became the ace program of science and education channels. Since then, the local television station blew a burst of “follow suit” trend. However, in the recent one or two years, such programs as “cold”, “visual” have become hot and cold, local pulpit programs have been jeopardized and even disappeared. What is the reason of this status quo, how to go out under the severe competition and the crisis of living environment in the local pulpit programs, and this paper attempts to explore its causes and solutions. In response to the status quo of its homogenization competition, several innovative routes that can be tried are explored.