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中国城市化的发展,不仅带来城市规模的扩大,更带来城乡文化的融合。随着第一代农民工的奋斗,新生代农民工又大批涌入城市,并成为城市产业力量的中坚。然而,第一代农民工没有解决的现代人格建构问题,同样出现在新生代农民工身上。本文认为,这一问题的形成是传统的乡土中国所固有的差序格局文化所致。本文通过对新生代农民工信息行为所做的实证研究发现,对于新生代农民工而言,生存环境变了,差序格局文化没变,因而造成现代人格构塑困难。本文认为,解决新生代农民工的现代人格构塑问题应该是一场由政府、社区和媒介合力而为的工作,而这一工作的科学性在于,不回避差序格局的文化影响,而是借助差序格局,在创造口碑传播影响力中,渗透传播城市文化,塑造全社会认同的城市精神,这或许是实现新生代农民工现代人格构塑的有效路径。
The development of urbanization in China not only brings about the expansion of cities but also brings about the integration of urban and rural cultures. With the efforts of the first generation of migrant workers, the new generation of migrant workers poured into the cities in large numbers and became the backbone of urban industrial forces. However, the problem of the construction of modern personality, which was not solved by the first generation of migrant workers, also appeared on the new generation of migrant workers. This article argues that the formation of this issue is caused by the cultural differences of the traditional pattern inherent in the native China. The empirical research on the information behavior of the new generation of migrant workers found that for the new generation of migrant workers, the living environment has changed, the pattern of difference pattern has not changed, which makes the modern personality difficult. This paper argues that the issue of how to solve the problem of shaping the modern personality of the new generation of migrant workers should be a concerted effort by the government, the community and the media. The scientific nature of this work is that instead of avoiding the cultural influence of the differential pattern, With the help of the pattern of difference, it is perhaps an effective way to realize the modern personality of the new generation of migrant workers in creating the influence of word-of-mouth communication by infiltrating and spreading urban culture and shaping the urban spirit recognized by the entire society.