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数字虚拟形象设计由于其活泼灵动的应用优势,成为了品牌形象识别系统弥补其静态展示的缺陷,因而逐渐获得重视,但是实际应用中概念的不统一及应用中的缺陷造成了虚拟形象优势无法得以发挥,沦为鸡肋的厄运。本文从概念辨析、发展趋势、设计要素及主要问题解决途径四个方面的现状进行分类研究。结论在此基础之上,从“美”与“丑”在当代的审美倾向、个性多样的设计元素两方面寻求突破点。进而提出了建议解决途径,为商业吉祥物设计的成熟和完善提供新思路。
Due to its vivid and agile application, digital avatar has become the brand image recognition system to make up for its static display defects, and thus gradually gain the attention, but the practical application of the concept of inconsistencies and defects in the application of virtual image advantages can not be obtained Play, become tasteless doom. This article carries on the classification research from the four aspects of concept differentiation, development trend, design elements and main problem solving ways. Conclusion Based on this, we can find a breakthrough point from two aspects of contemporary aesthetic tendency and diversified design elements from “Beauty ” and “Ugly ”. And then put forward suggestions to solve the way for the commercial mascot design mature and improve to provide new ideas.