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随着经济全球化,特别是中国加入WTO以后,通过企业文化建设、企业理念的营造来增强企业的核心竞争力,将引起中国企业界越来越多人士的关注。因为,企业不仅面临国内企业的竞争,而且还要和国际跨国公司进行竞争。美国著名管理学家沙因在《企业文化生存指南》一书中指出:大量案例证明,在企业发展的不同阶段,企业文化再造是推动企业前进的源动力,企业文化是核心竞争力。在很长一段时间里,什么是企业核心竞争力这个问题一直是人们争论的焦点,有人说高新科技是企
With the economic globalization, especially after China's accession to the WTO, it will attract more and more people's attention in the business community in China through the building of enterprise culture and the building of business philosophy to enhance its core competitiveness. Because, not only the enterprises face the competition of domestic enterprises, but also compete with international multinationals. The famous American management scientist Shain pointed out in his book “Guidelines for the Survival of Corporate Culture”: A large number of cases show that in different stages of enterprise development, corporate culture reengineering is the driving force behind the enterprise's progress and corporate culture is its core competitiveness. In a very long period of time, what is the core competitiveness of enterprises has always been the subject of controversy. Some people say that high-tech is the enterprise