前段时间关于“公关还有用么?”“公关就是打杂的”有不少争论,我摆出公关卫道士的架势,叫喊核心价值还在,公关做的是战略,是少将参谋,能看得懂沙盘也打得了冲锋。但我也在思考我们用时已久的那些老法术,有哪些需要梳理和改变。在公关一线的朋友们经常反映:媒体关系没法做了,记者老师们行踪不定,今天还是行业记者,过几天就成公关同行了,还有的记者做了自媒体,原来梗着脖子谈新闻客观的老师,现在跑来跟你讲一条稿子自媒体分发的打包价格,“一口价,三万。”“两万五行吗?这项目预算紧。”整个人的感觉都不对了。 Some time ago on the “” “” “public relations is mixed ” There are many controversies, I put on the posture of public relations guardian priest, yelling core values ​​still, public relations strategy is to do, is the general staff, Can see that the sand table also played assault. But I am also thinking about those old spells that we have been using for a long time and what needs to be sorted and changed. Friends at the public relations front often reflect that media relations can not be done, reporter reporters are still in vain, journalists today are still industry journalists, and in a matter of days they have become public relations counterparts, and some reporters have made self-media. News objective teacher, now come to tell you a manuscript from the media distribution package price, “a price, thirty thousand. ” “Twenty-five line? The project budget tight.” The whole person’s feeling is not right It’s