做好书店与读者的沟通工作,实现信息的流通畅顺,是发行企业改善与大众的关系,提高图书销售的一条途径。这里笔者对怎样做好书店与读者的沟通工作提几点简单的设想。1.做好调查工作。包括了解当地人口的数量、分布状况、年龄结构、收入情况、文化水平以及当地工、农、商业的发展情况。可根据这些资料划分不同的读者群。人口的数量、经济水平决定了当地读者的购买力;中、老、青、儿童等不同的读者群具有不同的阅读兴趣;读者的文化水平的高低不同,其需要购买的图书也不同。因此对当地读者 Good bookstore and reader communication, to achieve smooth flow of information, is to issue an enterprise to improve the relationship with the public, to improve book sales a way. Here I how to do a good job of communication between the bookstore and readers to mention a few simple ideas. Do a good job of investigation. Including understanding the population, distribution, age structure, income level, education level of the local population and the development of local industry, agriculture and commerce. Based on these data can be divided into different readers. The number of population and the economic level determine the purchasing power of local readers. Different audiences such as middle-aged, young, children and children have different reading interests. The readers have different levels of literacy and need to purchase different books. So for local readers