本文介绍了微博的概念及其与受众的关系,着重分析了高校官方微博的特点、定位以及高效官方微博群的发展模式和信息传播效力,并从高校官方微博维护、增加受众、保障账号安全以及舆情监控等方面提出了关于高校官方微博团队建设的建议。 This paper introduces the concept of microblogging and its relationship with the audience, focusing on the analysis of the characteristics of university official microblogging, positioning and efficient official microblogging group development mode and effectiveness of information dissemination, and from the official microblogging university to maintain and increase the audience, Protect account security and public opinion monitoring and other aspects of the proposed establishment of the official microblogging team in colleges and universities.