在机场经营管理权下放并且由各集团公司实行企业化管理后,我国民用航空事业得到了迅猛发展。同时,运输业中的铁路、公路及近高铁与航空运输业争夺资源现象十分明显。文章主要探讨了如何以市场为导向,建立适合机场经营模式的营销策略以提升民用机场的竞争力。 After the decentralization of the operation and management of the airport and the implementation of enterprise management by the group companies, the cause of civil aviation in our country has been rapidly developed. In the meantime, the competition for resources in railways, highways and near-high-speed railways and the air transport industry in transport industry is quite obvious. The article mainly discusses how to set up a marketing strategy that suits the mode of airport operation in order to enhance the competitiveness of the civil airport.