在当今社会,广告创意是广告表现力与说服力的源泉。在广告活动中,广告创意者有极为重要的地位与作用。良好的、专业化的创意的观念与方法,是广告活动的成败的关键。这里介绍一种创造性方法——广告语汉译的创造性叛逆。 In today’s society, creative advertising is a source of expression and persuasion. In the advertising campaign, creatives have a very important position and role. Good, professional ideas and methods of creative, advertising campaign is the key to the success or failure. Here is a creative approach - a creative rebellion in the translation of slogans.