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The Best of the Best最佳地铁广告大奖始办于2002年,简称BOB,是全球户外媒体行业的领导者法国德高集团所设立的广告大奖,旨在对上一年度地铁广告中的优秀作品从创作和媒体运用方面进行褒奖,是一项颁发给广告主、媒体策划及创意人员的户外媒体大奖。2014年1月1日,已经成功举办两届的The Best of the Best最佳地铁广告大奖再次启动。自201 2年起,申通德高将BOB最佳地铁广告大奖带入中国大陆,并已逐步将此大奖打造成一年一度的专业性行业盛会,推动和引领着相关创意策划方向和地铁媒体行业的整体发展趋势。2013最佳地铁广告大奖的主题为“互动时代”。随着各种互动技术发展,互动已经成为广告形式的重要发展方向,以触摸屏,LBS技术、增强实景技术等为代表的互动广告形式已越来越多地呈现在受众面前,为受众带来了不同以往的独特体验,实现了广告效能质的飞跃。而移动互联的飞速发展,又使得传统媒体遇到了前所
The Best of the Best Best Metro Advertising Awards Founded in 2002, or BOB for short, BOB is the award-winning advertising company created by the French company D’Or, the leader of the outdoor media industry in the world. Creative and media use of praise, is an award for advertisers, media planners and creative outdoor media awards. January 1, 2014, has successfully held two sessions of the Best of the Best Metro Advertising Awards start again. Since 201 2, Shanghai Shen Tong Takao BOB Best Metro Advertising Awards into mainland China, and has gradually put this award into an annual professional industry event, to promote and lead the creative planning direction and the media industry in the subway The overall trend of development. The theme of the 2013 Best Metro Advertising Awards is “Interactive Times.” With the development of various interactive technologies, interaction has become an important development direction of advertising. The interactive advertising represented by touch screen, LBS technology and augmented reality technology has been presented more and more to audiences Different from the unique experience of the past, to achieve a qualitative leap in advertising effectiveness. The rapid development of mobile Internet, but also makes the traditional media encountered before