去年秋天,爱马仕在上海美术馆演绎一场时尚秀——“锦绣梦想”丝巾展。这个规模宏大的东西方丝绸文化交流盛会,是爱马仕进入中国十周年庆典的重要活动之一。作为在国际上享有卓越声誉的奢侈品牌,爱马仕以其独特的品牌风格以及悠久的历史,成为为数不多的世界家族品牌中的珍品。追述其百年的品牌成长历程,我们似乎从中能够探寻到爱马仕品牌生命力的精髓所在。 Last fall, Hermes in Shanghai Art Museum interpretation of a fashion show - “Fairview Dream” scarf show. This grand scale cultural exchange event between East and West is one of the important activities of Hermes into China’s 10th anniversary celebration. As a luxury brand with an internationally renowned reputation, Hermes has become one of the few treasures of the world’s family of brands with its unique brand name and long history. Recalling its century-old brand growth, we seem to be able to explore the essence of Hermes brand life.