本文应用经营学中市场细分理论,研究了科技信息市场细分的意义和作用,利用好这个理论,科技信息机构可以发掘新的市场机会,提高经济效益。文章中介绍了几个市场细分的基本标准。市场细分为一个个“子市场”后,便是目标市场选择问题。目标市场选择要从各子市场以及自身的经营状况作全面、彻底的了解。选定目标市场后,科技信息机构就可以面对特定子市场,应用无差异和差异经营策略开展具体工作。 This article applies market segmentation theory in business management to study the meaning and function of market segmentation of science and technology information. By making good use of this theory, science and technology information agencies can find new market opportunities and increase economic benefits. The article describes the basic criteria for several market segments. Market segmentation into a “sub-market”, it is the target market choice. Target market selection from the various sub-markets and their own business conditions for a comprehensive and thorough understanding. After the target market is selected, S & T institutions can face specific sub-markets and carry out specific work with no difference and difference management strategies.