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本期看点利润最大化是企业追求的核心目标。宠物经济和产业的发展过程中,我们看到,中小企业是一支重要力量。营销是企业经营活动的灵魂,而营销战略确定了企业经营活动的方向、中心、是企业竞争取胜的关键。所以,企业能否在激烈的市场竞争中求得长期生存和发展,在很大程度上取决于企业选择何种营销战略。制定正确的并得到有效贯彻的营销战略,才能使企业在竞争中取得预期的成功。本期针对中小企业应选择何种营销战略提出相关观点,我们期望对相关行业人士有所帮助。
In this issue, profit maximization is the core goal pursued by the company. In the pet economy and industry development process, we see that SMEs are an important force. Marketing is the soul of the company’s business activities, and the marketing strategy determines the direction, the center of the company’s business activities, and is the key to the company’s competitive victory. Therefore, whether or not a company can achieve long-term survival and development in the fierce market competition depends to a large extent on what kind of marketing strategy the company chooses. The development of a correct and effective marketing strategy can enable companies to achieve the desired success in the competition. In this issue, we suggest relevant marketing strategies for SMEs, and we look forward to helping related industry players.