与全国饮料行业年均增长20％的发展快速相比,我国的豆奶业的发展却是老牛爬坡。除少数大型企业集团外,我国大豆食品企业大多规模小、加工技术水平不高、设备陈旧、产品单一、深度开发利用不够、竞争力不强,同一地区、同类产品往往低水平重复,难以适应市场开拓和居民消费需求增长的新形势。 日前,明略市场策划(上海)有限公司就2001年中国豆奶行业现状与发展趋势进行了一次行业研究,并形成了中国豆奶行业进入策略研究报告。 Compared with the rapid growth of the national beverage industry, which is growing at an average annual rate of 20%, the development of the soymilk industry in China is an uphill climb. With the exception of a few large enterprise groups, most of the soybean food enterprises in China are small in scale, have low processing technology, are outdated, single products, insufficiency in development and utilization, and are not competitive. The same region and similar products often have low levels of repetition and are difficult to adapt to the market. Open up and the new situation of the growth of consumer demand. A few days ago, Mingluo Marketing (Shanghai) Co., Ltd. conducted an industry study on the status quo and development trend of the Chinese soybean milk industry in 2001, and formed a research report on the entry strategy for the Chinese soybean milk industry.