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2010年上半年亚太地区和欧洲地区的饮品发布依然保持主导地位,在这半年的新品发布总额中分别占37%和36%。从总体上看来,上一季的新产品发布总量同比下降了12%,但环比增长了4%。其中,纯果汁在这半年的新品发布额大幅下跌,达17%。水果味饮料和果蜜汁也有所下降,分别为10%和6%。果汁依然是新品发布最多的饮品系列,占新品发布总额的37%,其次为水果味饮料(34%)和果蜜汁(29%)。功能型饮料宣称潜力巨大近期的新品发布中仅约6%的产品打出功能型饮料的宣称。此类饮品新品发布较少主要是受纯果汁类“纯天然”饮品的影响。因为果汁本身富含各种有益人体健康的营养素,因此并不需要额外添加功能型成份。但商家们可以更具体地向消费者介绍蔬果饮品的功能性营养成份,例如石榴和枸杞富含天然抗氧化成份等。而此类功能性营养宣称也给果味饮料一个拓展市场的机会,因为果味饮
In the first half of 2010, the beverage distribution in Asia Pacific and Europe remained the dominant one, accounting for 37% and 36% respectively of the total new product release in the first half of 2010. Overall, the total number of new product releases in the previous quarter decreased by 12% from a year earlier but increased by 4% sequentially. Among them, pure fruit juice in the past six months the sharp decline in the amount of new products, up 17%. Fruit drinks and fruit juices also declined, at 10% and 6% respectively. Juice still ranks as the most recently released beverage, accounting for 37% of the total, followed by fruit-flavored drinks (34%) and fruit honey juice (29%). Functional beverages claim huge potential Just about 6% of new product launches in the near future claim to feature functional beverages. The release of such new drinks less mainly due to pure fruit juice “natural ” drinks. Because the juice itself is rich in a variety of nutrients beneficial to human health, it does not require additional functional ingredients. But businesses can more specifically introduce consumers to the functional nutrients of fruits and vegetables, such as pomegranates and wolfberry rich in natural antioxidants. And such functional nutrition claims also give fruit drinks a chance to expand the market because fruity drinks