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在三网融合的背景下,电视台需要建立起正确发展战略,业务上要进行多元化发展。电视台应该要积极主动地设计出更多的内容资源。随着视频网站的发展,视频网站以其自身的优势给传统的电视台带来了压力,传统的电视台面临着挑战。在三网融合的过程中,传统的电视台遇到了极大的挑战,同时也得到了发展的机遇。如何让电视台在三网融合的背景下持续发展,那么就需要对电视台所处的处境以及面临的挑战进行深入的了解,从而提出有效的解决途径。
In the context of triple play, television stations need to establish a correct development strategy and conduct diversified business development. Television stations should actively design more content resources. With the development of video websites, video websites exert pressure on the traditional television stations by their own advantages, and the traditional television stations are facing challenges. In the process of triple play, the traditional television station has encountered great challenges, but also has been the opportunity for development. How to make television stations continue to develop in the context of triple play, then we need to understand the situation of TV stations and the challenges they face in order to put forward effective solutions.