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汉字是中华民族历史的载体,,从具象图形抽象为固定的视觉符号,以其独特的造型结构成为传播沟通的重要媒介。在信息时代的推动下,汉字获得图形化发展的潜能。文章从汉字起源和发展来看汉字构成法则,引出汉字具有图形化的潜在基因。其次,从汉字和图形的视觉传达特征角度进一步分析,得出汉字图形化是符合时代的多元文化的传播方式。同时,总结出汉字图形化设计的规律和原则,以及在设计实践中的具体应用。
Chinese characters are the carrier of the Chinese history, abstract from abstract images to fixed visual symbols, with its unique shape and structure as an important medium for communication. Driven by the information age, Chinese characters gain the potential of graphical development. From the perspective of the origin and development of Chinese characters, the article analyzes the formation rules of Chinese characters and leads to the potential of Chinese characters as a graph. Secondly, from the perspective of the visual communication characteristics of Chinese characters and graphics, we can draw the conclusion that the Chinese characterization is in line with the multi-cultural transmission of the times. At the same time, summed up the rules and principles of graphic design of Chinese characters, as well as the specific application in design practice.