互联网新兴媒体是指互联网技术催生下的新兴媒体形态。在全新的媒介融合视域下,互联网新兴媒体的媒介融合既有对新技术、新趋势的快速相应与迭代更新,亦有对传统媒体内容优势的借鉴融通。本文以互联网新兴媒体为论述主体,探讨在全新的媒介融合语境下,互联网新兴媒体如何基于创新策略实现融合,形成适用于自身的融合转型之道。 Internet emerging media refers to the emergence of Internet technology emerging media form. Under the new context of media convergence, the media convergence of emerging internet media not only provides quick and iterative updating of new technologies and new trends, but also provides references for the advantages of traditional media content. In this paper, the Internet emerging media as the main discussion to explore the new media convergence context, the Internet emerging media how to integrate based on innovative strategies to form suitable for their own integration and transformation of the road.