培养具有较强创新精神和实践能力的高素质营销人才已经成为我国高等商科教育改革和发展所面临的重要问题,实战课程无疑是一种行之有效的教学方法。本文主要从分析市场营销实战课程的具体做法和效果入手,找出现行的市场营销教学存在的主要问题,从实战教学的角度提出解决措施,丰富市场营销教学方法。 Training high-quality marketing talents with strong innovative spirit and practical ability has become an important issue for the reform and development of higher education in our country. Practical courses are undoubtedly an effective teaching method. This article mainly analyzes the concrete practice and effect of marketing practical courses, finds out the main problems existing in current marketing teaching, puts forward solutions from the perspective of practical teaching, and enriches marketing teaching methods.