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在八月十五中秋节日的“月饼大战”中,全国性的品牌跑马圈地,区域性的品牌割据一方,哈根达斯、星巴克等外资品牌在本土化进程中的不断涉水,使得月饼市场的竞争变得空前激烈。一个在粤海之滨成长起来的民营企业华美,却做得有声有色。目前,华美月饼已成长为中国月饼行业7个中国名牌之一,也是为数不多的民营企业之一。同时,华美食品是全球最大的月饼 OEM 厂,也是国内月饼日生产能力最强、国内设计能力最强、国内营销网络最强的月饼企业。那么,华美成长的秘诀是什么?
In the August 15 Mid-Autumn Festival “Mooncake ”, the national brand staking area, the regional brand sellers, Haagen Dazs, Starbucks and other foreign brands continue to wade in the process of localization, The moon cake market competition has become more intense. A gorgeous private-owned company that grew up in the shores of the Yuehai Sea has done its job well. At present, China and the United States moon cakes have grown into China’s moon cake industry, one of China’s top seven brand names, but also one of the few private enterprises. At the same time, Huamei Food is the world’s largest moon cake OEM factory, but also the moon cake production capacity of the strongest domestic design capability of the strongest, the domestic marketing network strongest moon cakes enterprises. So, what is the secret of gorgeous growth?