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在这个所有消费者都勒紧裤带的时期里,想用广告撬开他们的荷包,你得学会像《士兵突击》里的许三多一样说真心话,因为,此时的消费者不是在衡量产品,而是在等待态度。
In this period when all consumers are tightening their belts and want to use advertisements to open their wallets, you have to learn to say the truth like the three in the “Soldier Assault” because consumers are not measuring the product at this time. But wait for attitude.