使用单一品牌的好处众所周知,即企业的所有产品都使用同一个品牌,这可以大大提高企业的知名度,使企业在推出新产品时省去了命名的麻烦,降低了消费者在接受新产品时所遇到的阻力和风险,更为企业节省了大量的营业推广与广告等促销方面的费用开支。特别是在我国的许多企业自从导入 CIS 系统以后,则更是一窝蜂地采用了同一品牌的策略。但是,经营者还应该看到,在某些条件下,使用单一品牌并不是唯一的最佳 The advantage of using a single brand is well-known, that is, all products of the company use the same brand, which can greatly increase the visibility of the company, so that enterprises can save the naming trouble when introducing new products, and reduce the time when consumers accept new products. With the resistance and risks encountered, the company has saved a lot of sales expenses such as sales promotions and advertisements. In particular, many companies in China have adopted the same brand strategy since their introduction into the CIS system. However, operators should also see that under certain conditions, using a single brand is not the only best