各位来宾大家好,非常感谢《中国广告》杂志和上海广告协会搭建这个平台,使我们大家又在这里相会。今天这个平台,它的主题也没有使我们失望。因为它又是一个顺天意、接地气的主题,“大融合,新未来”。我觉得这个主题,既反映了我们广告人的现实要求,也反映了时代的召唤。回顾中国广告业从改革开放以来的历程,几乎从零开始,到现在,无论在经营额、在经营人数,或者在我们企业数量上,都已经位居世界前列,实际上也是不断融合和创造我们自己未来的过程。当然这个未来有些已经成了过去。我们的融合的过程,实际上就是我们发展的过程,我们过去提过营销要整合,资源要整合,而且我们中国广告业在对外开放,我们迎来了许多的国际公司,这些都是融合的过程。实际上,融合和创新,是分不清的一对双胞胎,融合的过程就是创新的过程。刚才在台下,我和丁俊杰老师简单聊了一下,中共中央和国务院在23日发布的文件,又一次明确地提出了创 Ladies and gentlemen, thank you very much, “China Advertising” magazine and Shanghai Advertising Association to build this platform so that we all meet here again. Today’s platform, its theme did not disappoint us. Because it is a God-given, grounded theme, “big fusion, the new future.” I think this theme, not only reflects the reality of our advertising requirements, but also reflects the call of the times. Recalling the history of China’s advertising industry since its reform and opening up, almost from scratch, and now, no matter in the amount of business, the number of operators, or in the number of our business, have been among the highest in the world, in fact, is continuous integration and create us Own future process. Certainly this future has already passed. Our integration process is in fact the process of our development. In the past, we mentioned that marketing should be integrated and resources should be integrated. Moreover, we China’s advertising industry is open to the outside world. We have welcomed many international companies and these are the process of integration . In fact, integration and innovation are indistinguishable twins, and the process of integration is the process of innovation. Just under the stage, I and Ding Junjie teacher talked briefly, the CPC Central Committee and the State Council released on the 23rd document, once again made a clear