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商家在经营中取得成功的关键是购物中心的选址。在中国,一个购物中心能否经营得好,选址非常重要。商业行家的至理名言是:“零售业成功的第一条件是选址,第二条件也是选址。”现代大型购物中心的选址,同时具备三个条件,一是地理位置能代表城市商业发展的新趋势;二是必须拥有相当数量的中高收入消费群体;三是交通便利,停车方便。由于中国的交通还不是很发达,消费者出行范围有限,这导致国内的商业项目本身的辐射范围都相对较小,不可能像国外购物中心那样可以辐射上百平方公
The key to the success of the business in the business is the location of the shopping center. In China, whether a shopping mall can operate well or not is very important. The wisdom of business experts is: “The first condition for the success of the retail industry is the site selection, the second condition is also the location. ” The location of modern shopping malls, with three conditions, one is the location of the city on behalf of business The new trend of development; Second, we must have a considerable number of high-income consumer groups; Third, convenient transportation, parking convenience. Due to the fact that the traffic in China is still not very developed and the traveling range of consumers is limited, the radiation range of domestic commercial projects is relatively small. It is impossible to radiate hundreds of square kilometers as the shopping malls abroad