说起品牌大家可能会觉得很玄妙,其实很简单。举个例子,就像老鼠与米老鼠,虽然都是老鼠,却有本质上的区别。老鼠有亿万只,可大家都认识米老鼠。这就是品牌与非品牌的概念。放到制药工业中来说,比如琥乙红霉素与利君沙,化学成分是一样的,没有区别。但销售时二者有没有区别?利君沙 Speaking of brand everyone may feel very mysterious, in fact, very simple. For example, just like mice and mice, mice are essentially mice. There are hundreds of millions of mice, but everyone knows Mickey Mouse. This is the concept of brand and non-brand. Put in the pharmaceutical industry, such as erythromycin ethylsuccinate and Lijun sand, the chemical composition is the same, there is no difference. But there is no difference between the two sales? Lijun sand