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本文以案例的方式说明“以客户为中心”的企业,企业竞争力主要在于得到顾客对品牌的综合满意度。为此需要加强的工作主要是提高客户服务质量和服务水平,完善服务体系。
This article illustrates the “customer-centric” enterprise in a case-by-case manner. The main competitiveness of the enterprise lies in obtaining the customer’s overall satisfaction with the brand. The work that needs to be strengthened is mainly to improve customer service quality and service levels and improve the service system.